A Fish named Faithful

The team over at Faithful to Nature did a really cool thing where they built this really big fish named Faithful, took her to the V&A Waterfront, ready to help with cleaning up the oceans.

Faithful (the fish), is a 2.5 meters high and 4.5 meters long wire and plastic sculpture , designed with a belly so big, to swallow up all our plastic waste that normally ends up in the bellies of our marine life.

PRESS RELEASE

“Every year up to 12 million metric tons of plastic lands up in our oceans,” says Faithful to Nature’s CEO Katrien Grobler. “Participating in feeding Faithful plastic is a tangible, fun tool to educate and drive awareness around plastic’s negative effect on ocean life. Public participation means each person can be instrumental in raising awareness and inspiring others into action.”

Taking the lead on creating A Fish Named Faithful was Our Workshop’s Project Manager Richard Mandongwe. He says, “Making a fish as huge as Faithful is always a challenge but I enjoyed it, especially knowing that I was doing it for a good cause. People do not pay attention to plastic’s impact on our environment but I hope through Faithful we are able to shed some light on where most plastic waste ends up and how to preserve nature.”

Richard Mandongwe, Our Workshop Project Manager and Katrien Grobler, CEO of Faithful to Nature
Photographer: Dwayne Senior for Splash PR / Faithful to Nature.

Adding to that Heath Nash says, “We all need to start caring more about what we throw away, what we buy and what our individual responsibility is for what lands up in the sea.”

Pioneering ethical retail across South Africa, Faithful to Nature is committed to providing access to products that respect nature, and endeavors to stock products with the least amount of plastic.

“Retailers have a big role to play in reducing plastic packaging waste,” says Grobler. “Going plastic-free is asking for a complete paradigm shift but it is our duty to make the process easier for shoppers and inspire more careful shopping and packaging decisions.”

A Fish Named Faithful is mobile and will be at the V&A Waterfront until Wednesday 31 July thereafter it will be moved to a new location to assist with the clean up of plastic and pollution. All the waste collected will be disposed of in the most effective and responsible way possible – further driving awareness around the creation of pollution and more effective ways to dispose of it.

Lesedi Segooa – 4 years old
Photographer: Dwayne Senior for Splash PR / Faithful to Nature.

“Every less straw makes a difference, every bit helps. Let us come together to feed A Fish Named Faithful and add our voices to the plastic-free conversation,” concludes Grobler.

Together with the V&A Waterfront, the fish’s belly will be cleaned regularly to make space for more plastic. Since the #plasticfreejuly movement is still going strong, I would like to challenge you to educate yourself and your families to become part of the solution to plastic pollution so we can have cleaner streets, oceans, and beautiful communities. One way of doing this is to refuse the use of single-use plastics.

For more information visit Faithfultonature.co.za

Till later!

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